YEAR:
2022-2024
CLIENT:
U.S. Army
GoArmy
about.
The Army Enterprise Marketing Office's goal is to make youth aware of the Army as an attractive full-time or part-time career choice, and obtain Army contracts.
We completed a full mobile-first redesign for the U.S. Army that engages, educates and converts users to leads with the submission of a digital form.
Challenge
It has become increasingly difficult for the U.S. Army to obtain contracts due to a lack of patriotism, uncertainty around requirements, fear of basic training, and concerns around financial stability among prospects.
Process
Established a design system and writing guidelines to ensure brand consistency and make content more relatable, digestible, and searchable for our audience.
results.
In May 2024, we launched a mobile-first website that engages, educates, and increases lead conversions 31% QoQ.
