YEAR:
2022-2024
CLIENT:
U.S. Army
GoArmy
about.
The Army Enterprise Marketing Office's goal is to make youth aware of the Army as an attractive full-time or part-time career choice, and obtain Army contracts.
We completed a full mobile-first redesign for the U.S. Army that engages, educates and converts users to leads with the submission of a digital form.
Challenge
It has become increasingly difficult for the U.S. Army to obtain contracts due to a lack of patriotism, uncertainty around requirements, fear of basic training, and concerns around financial stability among prospects.
Process
Established information architecture and content strategy for all pages to be findable and informative for users.
Leveraged existing GoArmy design system and document component modifications needed to design pages that are on-brand, engaging, and inspiring.
Improved designs based on data collected from usability testing.
Worked with a cross-functional team to update our design library and prepare for site development.
results.
In May 2024, we launched a mobile-first website that engages, educates, and increases lead conversions 31% QoQ.
