CLIENT:
Delta Faucet
YEAR:
2024
Delta Faucet
about.
Our goal was to present a new DeltaFaucet.com that establishes the brand as a problem solver by guiding each user to the right solutions.
challenge.
Delta Faucet’s current website creates barriers to engagement for its key audiences, directly contradicting the brand’s reputation for trust and problem solving.
Established information architecture and content strategy for all pages to be findable and informative for users.
Leveraged existing GoArmy design system and document component modifications needed to design pages that are on-brand, engaging, and inspiring.
Improved designs based on data collected from usability testing.
Worked with a cross-functional team to update our design library and prepare for site development.
results.
A new design system and digital experience that improves brand equity, inspires action, and surfaces specific solutions for consumers and professionals alike.
