CLIENT:
Delta Faucet
YEAR:
2024
Delta Faucet
about.
Our goal was to present a new DeltaFaucet.com that establishes the brand as a problem solver by guiding each user to the right solutions.
challenge.
Delta Faucet’s current website creates barriers to engagement for its key audiences, directly contradicting the brand’s reputation for trust and problem solving.
process.
Redesigned user journeys for two target audiences -- consumers and professionals.
Defined and designed experiences that meet consumers and professionals where they are in their journey -- whether that’s inspiration, learning and evaluation, purchase, or support.
Honed in on the checkout experience and professional workflows, reducing friction across journeys and increasing conversion.
results.
A new design system and digital experience that improves brand equity, inspires action, and surfaces specific solutions for consumers and professionals alike.
