CLIENT:
Civilian Human Resources Agency
YEAR:
2024
Army Civilian Careers
about.
Our goal was to develop an experience on GoArmy.com that would increase brand awareness of Army Civilian Careers by 10%.
challenge.
There is a fundamental lack of awareness of Civilian career opportunities within the Department of the Army. As a result, it is challenging to source candidates to fill Civilian positions.
process.
Established information architecture and content strategy for all pages to be findable and informative for users.
Leveraged existing GoArmy design system and document component modifications needed to design pages that are on-brand, engaging, and inspiring.
Improved designs based on data collected from usability testing.
Worked with a cross-functional team to update our design library and prepare for site development.
results.
We designed a 0-1 subdomain of GoArmy.com to inspire, inform, and connect candidates with hiring managers.
Convey opportunities for growth and meaning by highlighting current Army Civilians and their stories.
Establish information architecture and content strategy for all pages to be findable and informative for users.
Leverage existing GoArmy design system and document component modifications needed to design pages that are on-brand, engaging, and inspiring.
