U.S. Army
Helping the Army obtain contracts with a mobile-first redesign that engages, educates and converts users to leads with the submission of a digital form.
Design Sprints
Usability Testing
Hi Fidelity Wireframes
Interactive Prototypes
Responsive Design
Design System Documentation
Design System Implementation
CREATE
We created a mobile-first website that engages, educates, and converts 17-21 year olds from prospects to leads.
The website provides educational content and helps prospects see themselves as a soldier through interactive digital experiences.
Step 1
Made the content more relatable, digestible, and searchable for our audience.
Established a design system and writing guidelines to ensure brand consistency and streamline the process of updating the site.
Step 2
Assessed content for 90+ pages, crafted a branded story, and enhanced it with imagery and micro-interactions to engage the user.
Participated in 16 weeks of design sprints to turn the new design system into a new website.
ITERATE
We tested key messaging, content placement, and interactions to make sure all our decisions were backed by data.
Put the design in front of real users -- prospects, influencers, and recruiters -- to make sure the product works for our target audiences.
Step 1
Converted flat designs into interactive prototypes so test participants could interact with what-felt-like the real product.
Prototyped 40+ pages to use as testing stimuli during in-depth interviews.
Step 2
Identified pain points and opportunity areas based on participants feedback.
Facilitated Figjam workshops during which our team affinity mapped user feedback and identified key insights for future improvements.
Step 3
Updated the designs based on data.
Addressed user feedback that was actionable in our timeline, and created a roadmap for future site improvements.
RESONATE