Delta Faucet
Designing fresh experiences based on analysis of current pain points and users’ needs.
Heuristic Evaluation
Competitve Market Research
In-Depth Interviews
Hi Fidelity Wireframes
Interactive Prototypes
Figma Slides
Client Presentation
CREATE
We redesigned user journeys for two target audiences -- consumers and professionals.
We completed a comprehensive site audit that helped us define and design experiences that meet users where they are, with the right content.
Step 1
Identify opportunities for improvement.
Performed a heuristic evaluation and market analysis to understand the industry landscape and where Delta Faucet fits in.
Step 2
Get to know our users.
Conducted in-depth interviews with people from each user-segment to understand their pain points
Step 3
Define and design experiences that meet consumers and professionals where they are in their journey -- whether that’s inspiration, learning and evaluation, purchase, or support.
Defined a simplified design guide that is modular, future-forward, and on brand. We applied that guide to support solutions for users and remove friction at the point of purchase.
ITERATE
After receiving client approval for the design direction, personas, and storyboards, we improved our designs, each meant to alleviate a pain point for a specific persona.
Step 1
Inspire solutions for consumers.
Based on consumer interviews, we designed an experience that improves findability, helps them decide on the right product(s), and moves them quickly from discovery to purchase.
Step 2
Power the professional workflow.
Based on professional interviews, we designed an experience that is personalized and direct, builds brand loyalty, and increases workflow efficiency.
RESONATE