Army Civilian Careers
Subdomain design increase brand awareness by 10% for Army Civilian Careers with a 0-1 design that enables users to connect with hiring managers.
Creative Concepting
Hi Fidelity Wireframes
Usability Testing
Interactive Prototypes
Responsive Design
Client Presentation
Design System Documentation
CREATE
We designed a 0-1 subdomain of GoArmy.com to inspire, inform, and connect candidates with hiring managers.
Step 1
Define who we are creating for, and the purpose of the site experience.
We learned from research that the target audience for the site, adults 18-40, are interested in understanding opportunities for growth, meaning, balance and benefits when considering a new career.
Step 2
Convey opportunities for growth and meaning by highlighting current Army Civilians and their stories.
Step 3
Establish information architecture and content strategy for all pages to be findable and informative for users.
Step 4
Leverage existing GoArmy design system and document component modifications needed to design pages that are on-brand, engaging, and inspiring.
ITERATE
We conducted in-depth interviews with users to test for content comprehension and ease of navigation.
We observed real users interact with our designs to identify problems and uncover opportunities for improvement.
Step 1
Prototype designs to use as stimuli for usability testing.
Prototyped all pages of the subdomain for users to interact with during a moderated interview.
Step 2
Identify problems and uncover opportunities for improvement.
We learned that our users have preconceived notions and lingering questions about working for the Department of the Army, which led to the following pain points:
Step 3
Improve designs based on data.
Step 4
Collaborate with tech and marketing science teams to prepare the live site.
Worked with a cross-functional team to update our design library and prepare for site development.
RESONATE